The Sustainability Series: How Your Company Can Start the Environmental Sustainability Journey
Sustainability is no longer just a trend to capitalize on – it’s a permanent addition companies need to be making to their business plans. Many are cognizant of what they do in their personal lives to live an eco-friendly lifestyle - whether that be recycling at home, bringing a reusable straw to restaurants, or using less water for a shorter shower. Sustainability isn’t something that can just stop as soon as we walk in the office doors – we now must consider what we can do at the office and in our businesses to lead a sustainable lifestyle and help others make eco-friendly decisions as well.
As sustainability initiatives become more prevalent, “greenwashing” is also emerging as a concern. According to Business News Daily, greenwashing is “when a company purports to be environmentally conscious for marketing purposes but isn’t making any notable sustainability efforts. Companies can greenwash even when they have good intentions.” Making behavior changes and using those changes in marketing pieces helps promote sustainability’s importance to your company, but it is important that the changes are more than surface-level. A proper sustainability strategy and team can help avoid falling into greenwashing.
